Today's sellers certainly need to ask agents during their interviews, "How they Plan to Market their Home?" I have changed by whole listing presentation to show all the things that I am doing online to help my sellers to sell their homes, since I realized just like Tammie White has pointed out in this excellent post, that over 90% of the buyers are shopping online. Those agents who are up to date with online marketing should have a definite advantage over those who are not taking the internet into account. Stop by and leave your comments for Tammie.
How Is Your Real Estate Agent Going to Market Your Home Online?
Did you know that according to the NAR (National Association of REALTORS®) that 90% of buyers begin their home search on the internet? With the vast majority of buyers beginning their search here, wouldn't it make sense to market your home online?
When meeting with an agent for the first time, ask what online forms of marketing they will use to advertise your home? Many MLS (Multiple Listing Service) systems automatically feed or syndicate new listings to various websites. Ask the agent if that is the only way your home will hit the internet or if they have another way to get your home seen online? Will they have additional websites they post to or will they blog about your home?
What about photography and video? Will the photos be professionally done or taken by the agent? A growing number of buyers are using internet searches as their first showing. The quantity and quality of the photographs are extremely important. How many photos will be displayed on the various sites? The Middle Tennessee MLS has a maximum of 20 photos. When the MLS syndicates to other sites, not all 20 photos may be picked up. Will your agent provide another way to get all the photos of your home seen? If so, ask them to provide links to websites that will carry your listing.
Will there be additional information about the neighborhood and city on these various sites? Links to local government and school districts? What about the proximity of your home to local amenities? Will all this be easily accessible to buyers as they begin their search? In this technology based environment, buyers want instant access to as much information as possible 24/7. They don't want to have to wait until the next day to get answers from the listing agent.
What about access to important documents? If buyers want copies of floorplans or plats will that information be easily available as well? What about access to important disclosures?
Lastly, ask will the agent be monitoring your web traffic and page hits? Will they make adjustments to their marketing plan if your home isn't getting the necessary exposure? How often will this information be communicated to you? Will it be communicated through weekly emails or phone calls? Let the agent know how often and by what method you'd like to be notified. Request links to websites and blog posts.
You will find that every agent operates differently. Some agents may not use internet marketing at all. This doesn't necessarily mean that they won't be successful in selling your home. However, the name of the game when selling your home is exposure. Homes with more exposure, get more showings. The larger the number of showings, the better chance you have of selling your home.
I would love to sit down with you and discuss all the ways I will market your home online. Obviously, if you are reading this article you already know that I blog. This is just one of the many ways I will seek to get your home the additional exposure it needs.
Internet marketing is the best way to get your home the most exposure in the least amount of time.
How is your real estate agent going to market your home online?
************************************************************************************Tammie White, Realtor® in Franklin TNCell Phone: (615)495-0752This posting and the contents written here are the intellectual property and opinions of Tammie White of Benchmark Realty LLC.
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