Leave it to Barbara Todaro to come up with another GREAT idea to keep the phone ringing over the holidays. Marketing online for FSBOs is a wonderful idea to get more buyer leads. You might even get that listing after a FSBO has tried for a few weeks to sell without any success.
Stop by Barbara's original post to leave her your comments too.
If I were a newly licensed agent trying to get off the blocks today, I would focus on the quickest way to make my phone ring. You’ve struck oil, if you’ve found a “for sale by owner.”
The “fsbo” is a commission check waiting to be signed. It’s a homeowner who wants to sell but also wants to save money. The majority of “fsbo’s” will pay a co-broke fee.
Call that homeowner and ask if they would be offended if you previewed their home. Of course they won’t be offended, and that question always results in a positive answer.
Once you are face to face, offer to do some online marketing of their home. Make your phone ring by using their home to market. The “fsbo” is a prime candidate to assist a new agent with starting a new business.
Many years ago, I managed a new Century 21 office for an absentee broker/owner in a marketplace where I did not know anyone. All of the agents were newly licensed. Our inventory was “fsbo” homes, and with this inventory, I made the phones ring. That office is going full force and is very stable today.
New agents should not wait for the phone to ring with generic calls in the office. You may have a very long wait. Search for those “fsbo’s” and make them work to your advantage. Your phone will ring....you'll sell something....and you'll feel like you pulled a rabbit out of a hat!!
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Jerry Newman, REALTOR®
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San Antonio, TX 78209
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